How Can I sell Mymaps as A Service to Local Businesses?

This is where you need to understand the business and what their customers would find interesting information related to their business. This can be aided very easily by using AI to give you a great list of ideas and using the ones that you feel would fit best with the business you are creating the maps for. In a list created for a pet store, it listed:

Custom Map Ideas for a Pet Store
1. Local Dog Parks and Trails
2. Pet-Friendly Cafes and Restaurants
3. Veterinary Clinics and Emergency Pet Hospitals
4. Pet Adoption and Rescue Centers
5. Pet Training and Obedience Schools
6. Pet-Friendly Hotels and Lodging
7. Seasonal Events and Pet-Friendly Activities
8. Pet Boarding and Daycare Facilities
9. Lost and Found Pets Map
10. Pet-Friendly Beaches and Swimming Spots
11. Local Pet Services
12. Interactive Walking Routes
13. Community Events Hosted by Your Store
14. Pet Supply Donation Centers
15. Best Pet Photo Spots

Now you select the ones that you feel would be best. Note that we didn’t include pet stores as those would be competitive listings. If you were creating a site for local dog lovers, then that would be something you would want to include.

Now that you know what topics to use, you would create resource pages on the local site for each of them and fill the pages with lots of info as you would find on the pages ranking for “pet stores [city state]”. If we look at the topic of Local Dog Parks and Trails, you see that this content is not like any of the other content currently on the site. But it is related and the people visiting will be potential clients of the pet store.

This gives the pet store the opportunity to rank for searches that they currently are not doing and get exposure to their audience. So if you did your research well and the business web site has some authority and online reputation, then those pages will most likely rank in different parts of the city. Local ranking is very different in that it changes as you walk down the street. Businesses close to spot the search is being done, will get preference in the search.

If you are good at local marketing, you can stretch how far your ranking will go. This is the reason that the store will gain visibility for that search as well as goodwill for providing great content to influence new potential customers to buy.

Many stores also have social media accounts. Creating social posts that contain a link to your map not only gives the followers something worthwhile but also gives you easy topics to create posts around. And as mentioned above, the response is almost immediate.

As for additional services you could provide a local business, maps can be fairly static, but they do change. They will need to be kept up to date. Some like the Seasonal Events from above would be done more often. And as it will likely be embedded on a page on the business site, ongoing optimization will be necessary to get the most visibility from each map. Your skills will depend what services you could offer.

Many small businesses have social accounts, and they are completely underutilized mostly because they just don’t have time. You could offer to do their social posting for them and, of course, include the maps you create in some of them. The more traffic they bring in, the more satisfied they will be with you maintaining them. It also opens the door to provide any other local marketing services.