Creating an Online Promotion Using OTP

The OTP strategy is to help create organic traffic to your offer by creating a Traffic Network of 10+ sites all pointing the traffic they create at that offer.

This assumes that you have or will find offers to promote.

There are dozens of affiliate platforms that many members use to find things to promote on an affiliate basis. Others are using the traffic they create to sell items on their Amazon stores. Many are using it to build their email lists in a specific area. Some are sending the traffic to CPA offers. Others are using it to promote their own products/services. And many other uses as well.

What you can do with the traffic is endless. What you wish to promote is strictly up to you.

Outline of a typical Online Promotion

For a typical online promotion there are pretty standard steps.

1. Niche Research and Product Research – determine what niche you wish to build your Traffic Network around. Here you would need to determine the competitiveness of the niche, the people you would need to identify in this niche (your target market) and an idea if this niche would be profitable. You may also find this to be an extremely large niche that can be broken down into several smaller sub niches. You may want to build separate Traffic Networks around each of those. Example: I wish to market dog accessories. After doing a little research, I find there are multiple large sub niches. From these I choose dog leashes. Doing a little further research, I find this is highly competitive and still quite large. So again, I find a sub niche of dog leashes for tracking. I am able to find multiple offers for this smaller sub niche, I can identify the target market and how to find them and I can see this is a fairly profitable market to promote to.

2 – Keyword Research – at this stage we need to identify as many possible search terms that my market might use when doing any searches online. We don’t worry about volume of searches for particular search terms because we are mass marketing and want to use as many as we can. We will be using these terms as titles for all the articles that the system will create for us. Titles are one of the key parameters used by the search engine to determine if it should be shown to someone in their search results. So we want to really do our due diligence here.

3 – Create the Sales Funnel we wish to use – this can be as simple as forwarding all traffic directly to an affiliate offer. This is a great place to start. A more complex funnel would be to forward the traffic to a free offering such as a report on the topic in order to collect an email address. So we would create a web page with a place for them to fill in their info using an email autoresponder service and when they click the button, it will be emailed to them then. Then your traffic will see another page offering them a product for purchase. So as you can see, your funnel can be very simple or get much more complex. Many of our members are quite new to building complex sales funnels and just forward the traffic to an affiliate page.

4 – Time For OTP – It’s now time to use the software. In all of our previous research we have created all the information we need to fill in the software. So this is the easy step. Fill in the software, run the project and upload the files to your domain. Your OTP site is now ready to mature and start sending traffic to your offer.

5 – Occasional Monitoring – It’s good to see if the Traffic Network is providing traffic for us. We have members that get traffic quite quickly and others that receive good traffic a few months later. If your Network is not building up traffic after 3 to 6 months, then you need to analyze the information you entered into the software to determine if you may not be reaching your market or it is so large that you are getting lost in the crowd. Tweaking marketing campaigns has provided employment to many people for decades. Be prepared to do this as well.

6 – Start You Next Traffic Network – although we all hope that building one network will bring us our fortune, it rarely happens. So we need to continue building multiple networks and creating multiple streams of income.

The first three topics mentioned in this list are common Internet Marketing practices. There is voluminous information available online to help with your understanding if you are new to online marketing. As you become more and more familiar with building your OTP projects, you will develop the experience that makes this all much easier. However, it is very easy to get started and then if the results are not meeting your expectations, you can add additional content to your existing sites or even just start all over again using new information. If the offer you are promoting gets cancelled or you find another offer to promote, you can easily change this in one spot on each of your OTP sites and the traffic will now be sent there.

Whatever you wish to promote – OTP can find you traffic.